Selected project · c. 2021

FishOn.

Conditions, catches,
and community.

A fishing app designed from scratch, bringing weather, catch records, and a community together. I created the UX/UI and the logo.

Explore the case

My role: Sole UX/UI Designer
Year & status: c. 2021 · Launched
Product: Mobile app
Scope: UX/UI · Logo design

Overview

A companion
for a day of fishing.

Check the conditions. Keep a record. Share the experience.

FishOn combines practical information for a fishing trip with a personal record of the catch. Weather, tides, and location sit alongside fishing statistics, while profiles and a shared feed connect anglers.

I designed the app from the ground up, including its logo. The product was launched; the screens below show the original design.

Before the trip

The conditions,
in one place.

Air and sea temperatures, wind, visibility, sunrise, moon phase, and tides share one dashboard. A map and catch statistics connect the conditions to the angler’s activity.

FishOn dashboard with weather, tide information, a location map, and catch statistics — Home · Conditions, location, and fishing statistics

From the weather
to the bigger picture.

The top panel highlights temperature, followed by grouped environmental details and a dedicated tide card. Below the map, tabs let anglers review total, yearly, or recent catch statistics.

A bottom navigation bar keeps the main areas together, with a central action for creating a new record.

Catch records

More than
a photo of a fish.

Each record brings together the trip summary, location, individual catches, and environmental data. Fish size, weight, bait, and gear remain part of the record, giving the photos useful context.

Catch detail showing a blue marlin, length, weight, bait, and fishing gear — Catch detail · Fish, measurements, bait, and gear

Keep the details together.

The full record groups individual catches first, followed by short statistics, rating information, and the conditions at the location.

Community

A shared catch.
A fishing community.

The feed combines trip photos with a short summary of the catch and familiar social actions. Profiles collect fishing statistics, achievements, and connections, with friends and team activity available in the app.

FishOn feed card with a fishing photo, catch summary, likes, comments, location, and sharing actions — Feed · A trip photo with its fishing context

Profile · Statistics, connections, and achievements

Visual identity

A name.
A recognisable mark.

I drew the FishOn logo: a stylised fish paired with a spaced wordmark. The blue mark and aquatic welcome screen introduce the app’s fishing theme before the interface begins.