Selected project · 2020
Ahundred.
Goals, progress,
and people.
I designed this CRM from scratch, bringing goals, team progress, and feedback into one workspace — with a logo and graphics to match.
Explore the case
Overview
From a brief
to a working product.
A shared view of what matters now — and how the team is doing.
The client needed a complete CRM interface and its graphics designed from the ground up. I worked on the UX, UI, logo, and visual assets. The product launched in 2020.
The dashboard brings weekly priorities, key results, approaching deadlines, and team updates together, so people can move from an overview into the work itself.
Goals & key results
Make a goal
something you can track.
Objectives lead into measurable key results. Progress, priorities, and ownership sit alongside the goal, with the details one step away.
Define the result.
The creation flow breaks setup into steps. Each key result has a measurement, a starting and target value, an owner, and a deadline.
Keep the context close.
The detail view combines progress controls, related key results, people, and a conversation history. Updates stay connected to the work they describe.
Team & feedback
See the team.
Support the people.
The manager view adds a team-level summary to the weekly workspace. Progress and deadlines remain visible alongside the objectives and activity behind them.
Make room for feedback.
A dedicated form lets people choose a recipient, write their feedback, and decide who can see it. Small illustrated reactions add a warmer touch to the interaction.
Visual identity
One identity
across the workspace.
Alongside the interface, I created the Ahundred logo and supporting graphics. The checkmark and teal palette carry the product’s focus on goals and progress.
